Guide List to Sustainable Development

**Values and Principles** - Apply sustainable development as a principle to everything the organization considers, designs and does. - Apply the principle of cooperation in the same way.

** Ambitions and Objectives** * Make ambitions and objectives more explicit and more concrete. That will clarify expectations, reduce non-responsiveness, sharpen dialogue and improve the quality of your design and implementation.

**Governance and Management** * Move from incomplete, implicit or ineffective cycles of goal-setting, planning, execution, evaluation and adaptation to a full, more explicit and more effective one.

**Knowledge Appreciation and Flow** * Let knowledge flow freely among people, units of similar kinds and higher-order levels of organization. * Accept different models of things, concepts, and mechanisms. * Use harmonized language patterns to foster communication, name and explain things, and mutual understanding.

**Education and Formation** * Do not censor free speech, differences of opinion or view points, different forms of expression or the use of terminology. To censor will actually put diversity and power of appreciation out of order, on top of suggestion a fake, non-existing harmony, which is toxic and disengaging. * Accept that things, names, concepts can change and should do so over time. It is part of finding new shapes and forms. If you stick to specific words, terminology, or understanding only, you have probably frozen the past and immobilized yourself against learning and development. * If something is not well understood, dissolve this by asking guidance and by actively take to study the topic. Not all things can be explained to you, partly because it is you. Making others responsible for what you do not understand and insisting on it is halting development.

**Data and Information** * Working intuitively does not mean there is no extra merit in getting to know the facts and be organized. * Working data and science-based does not mean you should ignore feeling and intuition. Both are important in changing form and shape to non-aggressive development.

**Product and Service Solutions** * Work towards making all your services and products sustainable.

**Leadership and Engagement** * Just do it.

**Non-Aggressive** * Should products, services or impacts compromise the Earth's life-support systems or should they compromise people's health, well-being or freedom to think, speak and act for themselves, then they are agressive. * Replace aggressive products, solutions and impacts with non-agressive ones. * Aggressive ones lose the right to be called "sustainable".

**Final Thought** These guiding principles represent a pattern. As a list, I appreciate that this list is not complete. Additional pattern elements are possible. And each organization will need to define its particulars to put the guidance into practice. I do appreciate that the list of particulars is probably endless too. If in doubt, go back to the questions of Sustainable Development. A sustainable organization is an organization that is a viable system and that assures that both its constituting component systems as well as the higher-level systems it is a part of can be viable in the long-term.